Companies today know they must embrace digital or face being obsolete. But digital is not just about writing an app — it’s about rewriting your company and changing the way you work. To accomplish this, business leaders tend to make decisions that seem perfectly rational. While these assumptions and strategies have worked in the past, it often doesn’t translate well in the digital world.
This eBook highlights five counterintuitive mistakes frequently made by organisations that seem rational when building a digital strategy, but actually can be course-altering mistakes. It also provides an alternate path to achieving the same objectives using approaches common in successful digital companies.