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Pricing is the Key to Digital Selling.

Published by PROS

The white paper "Pricing is the Key to Digital Selling" emphasizes that effective pricing strategies are crucial for successful digital transformation in B2B sales. It highlights the shift in buyer expectations towards online purchasing and the need for businesses to adopt digital sales channels. Key points include the importance of personalized, dynamic pricing to meet customer demands, the integration of pricing technology for agility and precision, and the stages of digital selling maturity, from reactive pricing to omnichannel optimization. Achieving these strategies can enhance customer loyalty, increase market share, and improve profitability.

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Related Categories Revenue, ERP

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