What is usage data and how do businesses use it?

Published by DigitalRoute

What exactly is usage data? How does it relate to subscriptions and billing? Why is processing usage data for business systems so challenging?

The term “usage data” refers to any data about how a product or service is used. In the past, the term might only have referred to a visitor’s actions on a website or told you how many minutes someone has used their phone. Today, however, usage data is essential to various services across industries, such as streaming, SaaS, and XaaS.

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Related Categories CRM, Revenue, Environment